Empty States: The Most Overlooked Aspect of UX Design Could Be The Most Important

[T]he basic questions an empty state should answer are:

  • What is this screen?
  • Why am I seeing it?
  • How can I fix this problem?

On top of this, you should aim to:

  • Communicate personality. Make your app a joy to use and connect feelings with features.
  • Explain the benefits. This is critical for your first-use empty states so your users know why they should care.

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