When you think about how much of your life (personally and professionally) is wrapped up in your business, it seems to make sense to think that by consolidating tasks, cutting corners, or just taking it all on yourself, you’ll save money and time.
Here’s the problem with that sort of thinking: it’s a dangerous and highly inefficient way to conduct business when you work in web design. No matter the size of our business, we rely on proven processes and techniques to ensure that what we create is always of the highest quality. Let’s face it, we are specialists, and diluting our offering by trying to do everything isn’t fair to our clients or ourselves.
My suggestion? Let more qualified people or tools tackle the “stuff” that forces you to slow down, lose productivity, and create something less than what your clients deserve. Sure, it’s scary to think about how much it will cost to outsource your accounting, your SEO, or anything else that isn’t in your wheelhouse. But think about how much momentum and overall quality of work you lose whenever you let that fear take over. I say: focus on what you do best, outsource the rest, and be happily surprised when you see how much your business soars as a result.