Clients

Old browsers are not your fault, but they are your responsibility

The fact old browsers exist is not your fault. Don’t start these discussions by acting as if it is your failing that you can’t get the site looking identical in all browsers released in the last 10 years, while using technology only released this year. It’s not your fault, but it is your problem. It is your problem, your responsibility as a web professional to get yourself into a position where you can take the right course of action for each project.

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Focus on What You Do Best and Outsource the Rest

When you think about how much of your life (personally and professionally) is wrapped up in your business, it seems to make sense to think that by consolidating tasks, cutting corners, or just taking it all on yourself, you’ll save money and time.

Here’s the problem with that sort of thinking: it’s a dangerous and highly inefficient way to conduct business when you work in web design. No matter the size of our business, we rely on proven processes and techniques to ensure that what we create is always of the highest quality. Let’s face it, we are specialists, and diluting our offering by trying to do everything isn’t fair to our clients or ourselves.

My suggestion? Let more qualified people or tools tackle the “stuff” that forces you to slow down, lose productivity, and create something less than what your clients deserve. Sure, it’s scary to think about how much it will cost to outsource your accounting, your SEO, or anything else that isn’t in your wheelhouse. But think about how much momentum and overall quality of work you lose whenever you let that fear take over. I say: focus on what you do best, outsource the rest, and be happily surprised when you see how much your business soars as a result.

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Jessica's Client Email Helper

Negotiating incoming project terms over email is difficult for even the well-seasoned professional. I’ve created this handy tool to help you say “no” to free and low-budget work and to help ask for more favorable contract terms before the start of a project. I tried to make it as comprehensive and flexible as possible, but every creative industry is a bit different so feel free to adapt my words to best suit your personal situation.

A screenshot of Jessica’s Client Email Helper, showing the different options for client and budget, along with the resulting email template.

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