Empty States: The Most Overlooked Aspect of UX Design Could Be The Most Important
[T]he basic questions an empty state should answer are:
- What is this screen?
- Why am I seeing it?
- How can I fix this problem?
On top of this, you should aim to:
- Communicate personality. Make your app a joy to use and connect feelings with features.
- Explain the benefits. This is critical for your first-use empty states so your users know why they should care.